Hi, I’m Hugo — a Spanish Creative Director with 20 years of experience working across international markets including Spain, Portugal, Germany, and the US. Over the years, I’ve worked across both global networks and independent agencies, including BBDO, FCB, McCANN, TBWA or VMLYR.

Storytelling & Art Direction has been my focus since the day I started working in advertising, so after years working as a Creative Director, my profile naturally evolved into a hybrid one: a mix of strategic thinking, insight hunting, and pixel-obsessive craft.

I’m also deeply passionate about sports — passionate and irresponsible enough to create a CrossFit apparel brand and almost go broke trying.

I adore, worship, and borderline idolize my dog Nacho. Meet him and you’ll understand.
 

If this way of understanding creativity&life resonates with you… LET'S TALK!